Wednesday, May 7, 2008

Eyes on the Prize

“No matter where you go, there we are.”

See A Cure is moving decisively to advance our eye cancer awareness and education mission (also called choroidal melanoma, eye melanoma, ocular melanoma, intraocular melanoma and ciliary body melanoma) across the information spectrum through:

Google Ads: We are currently running ads that average over 3000 searches (how many times people type in one of our search terms which generates our ad) and between 15-20 hits per day (when they actually click through to the See A Cure site).

Amazon: We have built, and will continue to enhance, our Amazon presence through reviews, Listmainia's and eye cancer search tags. Amazon, which links to all the major search engines, is a free and effective way to share our message.

Online Communities: We are building a presence on MySpace (thank you to Carol R and Amanda Y for the suggestion), Friendster and Facebook. Social networking sites are another way to reach our audience through these free and widely-used mediums.

Blogs: See A Cure maintains several free Blogger sites all of which link directly to Google’s search engines – one of the biggest on the Web. All our postings upload within a day creating a powerful online archive that is searchable by anyone, anywhere and at anytime.

Domain Names: At a bargain price of less than $10 a pop, we have purchased over 15 different domain names relating to cancer of the eye – such as choroidalmelanoma.com, uvealmelanoma.com, intraocularmelanoma.org, and ciliarybodymelanoma.com – and linked them to our See A Cure site. These domain names also become searchable terms that then link to our blogger site.

E-Commerce: By the end of this month, we will launch a retail site on CaféPress.com featuring on-demand ordering of See A Cure gear and goods of which we will receive a percentage of the sale. This approach limits expenses such as storage and inventory demands, shipping and handling costs and administrative overhead.

YouTube: We are working with eye cancer patients and their families to post videos of their story (see Jill's Yahoo! video as an example).

By establishing an online presence on free-based platforms such as Amazon, Google, YouTube, Yahoo! and these other services, we spend the least amount of money for the most amount of exposure thereby saving our financial resources for the only thing that really counts: Seeing a cure.

It’s your sight.

It’s your life.

Together, we can see a cure.™

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